About Paris Chic

Discover the story behind our Parisian luxury eyewear

Our Story

It started with a question: Why does bold, creative eyewear feel so hard to find in the Middle East?

Paris Chic was born from that frustration, and from a genuine passion for independent design. Founded by a team with deep roots in fashion retail, business development, and optometry, we set out to bring something the region was missing: eyewear that has a soul.

We are not a department store. We are not a mass-market chain. We are curators, fans really, of the designers we represent. Every brand in our collection was chosen because it stood for something: a point of view, a heritage, a creative daring that you simply won't find anywhere else in Dubai.

We started small, a kiosk with a big vision at Dubai Festival City Mall, because we believed the idea would speak for itself. Parisian style, brought to life in the heart of the UAE.

Creative. Independent. Different.

Our Vision

To become the definitive home for independent, creative eyewear in the Middle East. A destination where design-conscious individuals discover frames that reflect who they truly are, not who the mainstream tells them to be.

We believe eyewear is the most personal form of self-expression. It sits at the center of your face, the first thing the world sees. It should say something worth hearing.

Our vision is a region where bold, Parisian-inspired design is accessible. Where the creative professional in D3, the artist in their studio, and the family on a weekend can all find something that is unmistakably theirs.

Our Mission

To curate and champion a portfolio of the world's most creative independent eyewear designers, and to make them available, physically and digitally, to every corner of the UAE and beyond.We do this by Curating with intention. Every brand we carry

• Anne et Valentin

• Bali Paris

• Lesca

• Izipizi

• Le Petit Lunetier

and more to come, was chosen for its design integrity, quality of craft, and distinct creative identity. We represent them because we believe in them.

Bridging two worlds. Online discovery meets in-person experience. You can explore the full collection from your phone, then walk into Dubai Festival City and feel the difference between a good frame and the *right* frame.

Championing the independent. In a market dominated by mass luxury, we stand for the designers who do things their way. The ones who obsess over a hinge, a color, a curve, because they care, not because it's convenient.

What We Stand For

Each creator in our collection represents a distinct creative universe:

- Anne et Valentin: Bold, French, unapologetic. For those who see the world differently.


- Bali Paris: Creative and expressive, where colour meets character.


- Lesca: Heritage and craft. Frames built to last a lifetime, designed to stand the test of time.


- Izipizi: Joyful, accessible, and vibrant. Life-ready eyewear for the whole family.


- Le Petit Lunetier: Affordable Parisian style with personality in every pair.

Meet The Team

Abdullah Reda

Abdullah Reda

Managing Director

Nada Elkhamisy

Nada Elkhamisy

Marketing manager

Matko Znidaric

Matko Znidaric

Founder